If your brand, logo or business name are or become the reason why clients continue to buy goods or services from your business then protection of that goodwill makes clear commercial sense.What Are the Benefits of Having a Trademark? As above, if a third party business already holds a registered trademark for their business name or logo they can enforce this right against those who infringe the trademark, which will include using that protected wording within a domain name. Owning a website does not give you ownership over the name. I Bought the Dot Com Address, Does That Count? In this situation, the holder of the trademark may look to enforce infringement proceedings against you if you are using their trademark without a licence. A competitor may already hold a trademark or an unregistered right in your company name before you register. Competing businesses can register a similar name at Companies House providing nobody else has already taken the name.
Should i trademark my logo and business name registration#
Registering with Companies House only ensures registration of the exact wording of your company name with the Registrar of Companies in the UK. I’m Registered with Companies House, Does That Count? In these situations, protection and exploitation of the business brand will be imperative. As a business grows, it may look to set up a franchise network, become a multi-site business or sell the business.
When starting out it can seem like a large expense to Trademark your company name or company logo but it’s something you should be doing if you want to protect your brand and invest in the future of the business.
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